
The term DAM (Digital Asset Management) refers to technologies and optimized workflows that enables companies to permanently file multimedia content, providing smart management of it. This allows easy retrieval and flexible distribution in different formats and for different delivery platforms.
Adding metadata, the original content becomes indexed and replicable; content becomes an asset and increases its economic value.
The DAM infrastructure allows ingestion, indexing, cataloguing, managing rights, and transcoding of media assets.
The solutions developed by DigitalSynapsis are based on an open and interoperable architecture allowing to:
• Empower and update the information systems already present in customer premises.
• Enable customer's creativity and production processes.
• Reduce asset acquisition and managing costs.
• Increase the quality of archived multimedia content and the quality of documentation attached with metadata.
• Make content aggregation and distribution processes more efficient to every delivery platform .
